Abstract
Accounting reporting is necessary to understand financial situation of the firm and used as the basis of decision making. The purpose of this research was to study the effect of accounting reporting on management decision making NBC plc, Enugu state. The researcher used a survey research design to study accounting information and its relationship with decision making in NBC plc, Enugu state. For the purpose of this study the study population consisted of 204 employees in NBC plc, Enugu state. The sample size of the study was 35 employees who constituted 17 % from each stratum. There was collection of primary data from the respondents using self-administered questionnaires. Descriptive statistics (mean and standard deviation) and inferential (multiple regression analysis) were used to analyze the data. Results indicated that reliability and comparability were important in determining decision making in NBC plc, Enugu state. Correlation results indicated that the association between all the predictor variables; reliability & comparability and decision making was strong and positive and was statistically significant. Regression results also show that there is a positive relationship between all the predictor variables; reliability & comparability and decision making. It can be concluded that accounting information in NBC plc, Enugu state had adequate reliability and comparability characteristics and they were key determinants of decision making in NBC PLC. From the study findings, the researcher recommends that there should be a clear methodology designed on how decisions should be undertaken in an attempt to address any concern in the organization. Another study can also be done in other geographical areas to assess if there will be similar or conflicting findings with explanations for the same being investigated.
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